I want to engage the analysts.
Where do I start?
If you have not previously engaged with the analyst community, the prospect can seem daunting. You might even be wondering if it’s worth the effort.
But your prospects and customers are already talking to the analysts — so if you’re not, there’s a real risk that they will hear the wrong message.
If you’re asking:
- Where do we start?
- What do the analysts really need from us and why?
- How much work is involved and what will we get out of it?
Starting out with analyst engagement will get you on the right path. We’ve compiled some key insights from our experience as senior analysts to help guide you through the analyst maze. Watch the videos and download the materials.