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The Four Ps Are for Analysts Too

There’s one sad story I hear pretty much every week. It goes like this: “We meet the analysts regularly at events, brief them and feel we have a good relationship… […]

By |April 23rd, 2015|Analyst briefing, Analyst engagement, Magic Quadrant|0 Comments

Situation Critical (Capabilities)? Prepare for the Worst

It’s 2015, and Gartner is planning to publish more than 150 different Magic Quadrants this year, including 20 brand new assessments. Some of these will involve new regional coverage (four […]

By |January 20th, 2015|Critical Capabilities, Magic Quadrant|0 Comments

Can you get a great position in an MQ if you are not a Gartner client?

When considering whether to sign a contract with Gartner, most companies are perfectly well aware of the two hats that Gartner wears when engaging with them – and of the […]

By |November 25th, 2014|Magic Quadrant|1 Comment

Briefings That Have Impact Webinar

Our most common activity is helping clients to put together analyst briefings that get the analysts’ attention and lead to improved understanding of, and appreciation for, our clients’ products and […]

By |October 17th, 2014|Analyst briefing, Webinar|0 Comments

‘That Magic Quadrant is Plain Wrong’

What happens when a firm feels it simply cannot accept Gartner’s opinion of its products and performance?
Sometimes, people get angry. The most extreme case, of course, was ZL Technologies attempt, […]

By |July 8th, 2014|Featured, Magic Quadrant|2 Comments

More MQs, better MQs?

To most people these days, the name Gartner is immediately associated with one particular form of research – the Magic Quadrant, or MQ. That familiar two-by-two matrix has become synonymous […]

Déjà vu, all over again (again)

In all my many years as a Gartner analyst, I could put my hand on my heart and honestly swear that the Magic Quadrant assessment process was wholly impartial. Every […]

By |April 8th, 2014|Featured, Uncategorized|2 Comments

If I drink poison, will the Gartner analyst die?

Every week or two, we hear the same complaint from at least one company.

“The analyst we deal with is an idiot,” the CMO will tell us. “He simply doesn’t understand […]

By |February 4th, 2014|Featured|0 Comments

A Magic Quadrant Tale of Three Acquisitions

One question we often hear is “Is there a real impact to inclusion in a Gartner Magic Quadrant?” Frankly, the answer is obvious, but the evidence is often hard to […]

By |January 13th, 2014|Featured|0 Comments

Lifting the Lid on the Black Box

“The genius of our product is inside this Black Box.” Innovative ideas are precious and rare. For many firms, there is just one technology or technique that forms that vital […]

By |October 16th, 2013|Featured|2 Comments