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Choosing the References that Will Work for You: 3 Golden Tips

Get in synch with the Magic Quadrant cycle

Preparing for your analyst assessment is like preparing to win a new customer. When you’re approaching a sales prospect, you start by thinking about the company’s buying cycle, as it […]

Two Birds, One Stone, Fat Chance

How does your organisation handle its analyst relations? Do you rely on a public relations specialist or a PR agency? If so, you are not alone. And you’ll not be […]

By |August 4th, 2015|Analyst briefing, Analyst engagement, Uncategorized|3 Comments

What’s our dot doing right down there?

Whether you like it or not, inclusion and coverage within a Gartner Magic Quadrant (or, to a lesser extent, a Forrester Wave) can be hugely important to your business.

As one […]

Standing Firm in the Two-Way Street

Who are these Gartner, Forrester and IDC analysts? Are they highly-trained, highly expert, all-knowing gurus? Are they all flawlessly well informed? Do they have some mythic, heroic power?

To hear many […]

By |July 1st, 2015|Critical Capabilities, Magic Quadrant, Uncategorized|0 Comments

Raising Your Analyst Profile

As we often cite in our various articles and videos, survey after survey shows that analysts are influential in over half of all enterprise IT decisions. For most technology firms […]

By |June 29th, 2015|Analyst briefing, Analyst engagement|0 Comments

The Secrets Behind a Great Magic Quadrant Reference

What would it say about your company and your products and services if the Magic Quadrant references you had nominated came out with comments that were unhelpful or even destructive?

Supposing […]

By |May 27th, 2015|Magic Quadrant, References|0 Comments

The Four Ps Are for Analysts Too

There’s one sad story I hear pretty much every week. It goes like this: “We meet the analysts regularly at events, brief them and feel we have a good relationship… […]

By |April 23rd, 2015|Analyst briefing, Analyst engagement, Magic Quadrant|0 Comments

Situation Critical (Capabilities)? Prepare for the Worst

It’s 2015, and Gartner is planning to publish more than 150 different Magic Quadrants this year, including 20 brand new assessments. Some of these will involve new regional coverage (four […]

By |January 20th, 2015|Critical Capabilities, Magic Quadrant|0 Comments

Can you get a great position in an MQ if you are not a Gartner client?

When considering whether to sign a contract with Gartner, most companies are perfectly well aware of the two hats that Gartner wears when engaging with them – and of the […]

By |November 25th, 2014|Magic Quadrant|1 Comment