There’s one sad story I hear pretty much every week. It goes like this: “We meet the analysts regularly at events, brief them and feel we have a good relationship… […]
It’s 2015, and Gartner is planning to publish more than 150 different Magic Quadrants this year, including 20 brand new assessments. Some of these will involve new regional coverage (four […]
When considering whether to sign a contract with Gartner, most companies are perfectly well aware of the two hats that Gartner wears when engaging with them – and of the […]
Our most common activity is helping clients to put together analyst briefings that get the analysts’ attention and lead to improved understanding of, and appreciation for, our clients’ products and […]
What happens when a firm feels it simply cannot accept Gartner’s opinion of its products and performance?
Sometimes, people get angry. The most extreme case, of course, was ZL Technologies attempt, […]
To most people these days, the name Gartner is immediately associated with one particular form of research – the Magic Quadrant, or MQ. That familiar two-by-two matrix has become synonymous […]
In all my many years as a Gartner analyst, I could put my hand on my heart and honestly swear that the Magic Quadrant assessment process was wholly impartial. Every […]
Every week or two, we hear the same complaint from at least one company.
“The analyst we deal with is an idiot,” the CMO will tell us. “He simply doesn’t understand […]
One question we often hear is “Is there a real impact to inclusion in a Gartner Magic Quadrant?” Frankly, the answer is obvious, but the evidence is often hard to […]