Analyst briefing

Looking for a Game Changer at the Draft Review Stage?

Get in synch with the Magic Quadrant cycle

Preparing for your analyst assessment is like preparing to win a new customer. When you’re approaching a sales prospect, you start by thinking about the company’s buying cycle, as it […]

Two Birds, One Stone, Fat Chance

How does your organisation handle its analyst relations? Do you rely on a public relations specialist or a PR agency? If so, you are not alone. And you’ll not be […]

By |August 4th, 2015|Analyst briefing, Analyst engagement, Uncategorized|3 Comments

Raising Your Analyst Profile

As we often cite in our various articles and videos, survey after survey shows that analysts are influential in over half of all enterprise IT decisions. For most technology firms […]

By |June 29th, 2015|Analyst briefing, Analyst engagement|0 Comments

The Four Ps Are for Analysts Too

There’s one sad story I hear pretty much every week. It goes like this: “We meet the analysts regularly at events, brief them and feel we have a good relationship… […]

By |April 23rd, 2015|Analyst briefing, Analyst engagement, Magic Quadrant|0 Comments

Briefings That Have Impact Webinar

Our most common activity is helping clients to put together analyst briefings that get the analysts’ attention and lead to improved understanding of, and appreciation for, our clients’ products and […]

By |October 17th, 2014|Analyst briefing, Webinar|0 Comments