Developing great advocates and references

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At their 2015 annual forum Gartner shared their view that “building an effective customer reference cultivation program” is vital for analyst engagement success. Analysts are looking for structured survey feedback and interviews with a select group of references accounts that you identify. At the same time they are looking to see what people are saying about you on crowd-sourced rating sites such as the Gartner Peer Insights, G2Crowd, IT Central Station as well as feedback posted to professional social media sites such as LinkedIn or Spiceworks.

A strong references and advocates program is the single most effective campaign you can have to create confidence in your company, products and services. In our Knowledge Bank you will find a series of FREE insight videos, webinars and articles that can help you build an effective program. Below are a few examples of what is on offer.

Resources

What is the relationship between advocates and references?

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Understanding the differences and relationship between references and advocates is key to the success of your analyst assessment.

What’s our dot doing right down there?

Whether you like it or not, inclusion and coverage within a Gartner Magic Quadrant (or, to a lesser extent, a [...]

What are the elements of a best practice advocates and references program?

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Do you have a references and advocacy program in place? This video explains the fundamental elements you need to be able to run a program.

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