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“Over half of win/loss interviewees cite the Gartner Magic Quadrant (MQ) as the reason for including us in their buying process”. This quote from one of our customers highlights the very high level of influence Gartner MQs and Forrester Waves [...]

Not only are the major analyst firms, such as Gartner and Forrester, increasingly looking for briefings and demos to be delivered as recordings, but the range and capabilities of video tools have vastly improved over the last couple of years.

In this webinar, we continue to explore the great myths of analyst relations, passed down from generation to generation of AR professionals. As former analysts, we are not only surprised at how often we come across these myths, but how [...]