If you’re participating in a Magic Quadrant or Wave assessment for the first time, where should you start? What’s expected and how should you be preparing?

Key things are:

  • Get on the analyst’s radar screen
  • Focus on the specific criteria and weighting for that assessment
  • Understand the analyst’s vision for the market place
  • Express who you are, why you are different and why you are better in this context
  • Do this all via evidence versus claim

Watch our short video to find out more

Further resources to help you get started can be found here.

How we help?

  • We can help get your company into the Magic Quadrant for the first time
  • Use our extensive experience as former Gartner analysts to make sure your Magic Quadrant responses are the best they can possibly be to ensure success. See: Move the dot in the right direction.
  • Deliver the best possible submission, by delivering a best-practice-driven survey response, a best ever briefing by delivering a differentiated essential story, backed up by evidence, great references and, as appropriate, a memorable focused demo.
  • Make sure your references actually improve the result.
  • Get the analyst to see your company/product/service as it is today and not as it was in the past. More: How to improve analyst engagement.
  • Clarify and articulate your company’s vision in a way that aligns to the way in which vision is measured by Gartner.
Next step

If you’d like to understand how this would all apply in your situation we can set-up a call with you.
You can contact us here