Starting out with analyst engagement

Sign up to gain access to resources and insights for those new to working with the analysts

If you’re new to analyst engagement, the prospect can be daunting.  You might even be wondering if it’s worth the effort. But if your prospects are paying attention to what these firms have to say, you need make sure they are talking about you in favorable terms. As a team of former senior Gartner analysts, we have inside knowledge on engaging with the analyst community. We’ve provided a number of high-value resources to help you get started and keep you on track.

SIGN UP TO OUR KNOWLEDGE BANK to gain access to these resources, a small sample of which are provided below.

Resources

When should you start preparing for an analyst assessment?

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Most people wait until the invitation arrives, but in reality that may already be too late. When should you start preparing and what do you need to do?

Lifting the Lid on the Black Box

“The genius of our product is inside this Black Box.” Innovative ideas are precious and rare. For many firms, there [...]

Can you get a great Magic Quadrant position if you are not a Gartner client?

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Even if you’re not a Gartner client, you have an opportunity to be placed on the Magic Quadrant. This video delivers tips on what your focus should be for engaging in a Magic Quadrant assessment.

What are the elements of a best practice advocates and references program?

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Do you have a references and advocacy program in place? This video explains the fundamental elements you need to be able to run a program.

Where should we start with analyst engagement?

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Engaging the analysts for the first time can be a daunting prospect. Where should you start and how do you get it right? The Skills Connection offers practical insights to help you succeed.

The Four Ps Are for Analysts Too

There’s one sad story I hear pretty much every week. It goes like this: “We meet the analysts regularly at [...]
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