Technology Vendors

Technology Vendors

Be Seen as a Leader

The Skills Connection provides the insight, programs, and skills to help determined technology vendors become recognized leaders


Becoming Recognized as a Leader

Take control of your analyst relations with MQ Tune-Up

Don’t leave it to chance. Company assessments like the Magic Quadrant and the Wave have a huge influence on your business prospects. We help you improve your scores in evaluations by Gartner, Forrester and others. Move right. Move up. Move right up, with MQ Tune-Up.

  • Boost analyst visibility and market profile
  • Deliver the information the analyst needs, in the form the analyst wants
  • Create presentations that  communicate your strengths
  • Build up your story over the annual MQ cycle

To find out how the MQ Tune-Up process can help you towards the best possible assessment, click here.

 

Becoming a Leader

Take control of the impact you make

You have the technology to take your place as a leader. Now bring your sales disciplines and communication skills up to the same high standard.

  • Improve hit ratios with line-of-business and C-level prospects
  • Boost your competitive win ratio
  • Reduce costs per qualified lead
  • Shorten sales cycles
  • Sell successfully on value, not price
  • Generate accurate, realistic forecasts
  • Get new staff up to speed quickly

 


Leadership is practiced not so much in words as in attitude and in actions.

Harold Geneen (Chairman, ITT Corp)


Recent Projects

♦ Working with technology vendors to prepare for Gartner and Forrester assessments and ensure best achievable Magic Quadrant and Wave ratings.

♦ Aligning opportunities, offerings, and buyers for an enterprise solutions vendor. Creating easy-to-follow mapping, a quick-reference infographic, and a just-in-time sales aid for more effective selling to targeted industries.

♦ Conducting Win/Loss analysis to help a major applications provider pinpoint market and competitive opportunities.

♦ Developing best-practice sales methodology that enabled a software provider to achieve precise forecasting and consistently higher sales.

♦ Unlocking new sales opportunities for an IT services company by using capability assessments and business needs mapping to help focus on value propositions for key verticals.

♦ Producing radio show format webinars and magazine-style instruction packs to help a hardware maker train sales staff on complex new products.

♦ Devising locally relevant marketing materials to dramatically raise market awareness for an introverted Israeli high tech firm.

♦ Running presentations workshops for field marketing staff, covering skills like content development, creating strong visuals, and getting the delivery right.

 

We Keep Good Company

The Skills Connection has worked with exciting and innovative clients, large and small, to improve their analyst and customer relations in ways that are directly and measurably profitable.

Our work is generally something companies wish to be confidential so we do not include our client list on the site. However our clients, who range from $1B+ businesses to companies of just a few million dollars revenue are all references to our work. If you are interested in our capabilities and need to speak to a suitable reference that is never a problem – please just ask.

 

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