Your source of first-hand analyst expertise

We are a team of former senior Gartner analysts and executives who offer our knowledge and expertise to help technology companies improve their relationships with the analyst community.

We work as an extension to your own team to help you prepare for analyst assessments, deliver briefings and maintain an ongoing dialogue with the community. We’re not afraid to get our hands dirty.

  • We understand what the analysts want to see from you, because we were senior analysts ourselves.
  • We know the best way for you to present yourselves to make your company stand out.
  • We advise you on what information you need to share, at what time and in what format, in order to minimize disruption to your business.
Joel Wecksell
Joel WecksellManaging Director
Joel has 35 years of experience in the technology industry. He spent 11 years at Xerox before moving to Gartner, where he worked for 18 years in a variety of senior roles, including group vice president for the global software research group and head of analyst training. Most recently Joel has used his extensive experience as an analyst to help companies communicate their strategic vision and demonstrate credibility in their market place.
Simon Levin
Simon LevinManaging Director
Simon spent the first 10 years of his career in software marketing before joining Gartner in Europe as a senior analyst. He led various Gartner research teams, including the global market research business of 380 professionals. After leaving Gartner, he led the global research organization for TowerGroup (a division of Mastercard) and established their overall European operations. Simon also served for 3 years as a board member for the Institute of Industry Analyst Relations (IIAR).
Jeff Comport
Jeff ComportSenior Analyst
Jeff has over 30 years’ experience both as an analyst and working for technology vendors. During his 15 years as a Distinguished Gartner Analyst, Jeff was a member of the Gartner Research Council and founded several services and Magic Quadrants. He has also worked as Senior Vice President of Marketing and Product Management at Lawson Software, where he was responsible for product strategy, marketing, product management, pricing, public relations and analyst relations.
Adam Daum
Adam DaumSenior Analyst
Adam has spent almost 30 years as an analyst in the technology industry, including 11 years at Gartner. He has conducted innovative studies on technology adoption to help vendors improve their business planning and strategic marketing. He has helped clients understand the impact of a range of consumer technologies, particularly in the media and financial services industries. And more recently, he has focused on disruptive technologies and ecosystems in areas as diverse as mobile app stores, digital payments and semantic search.
Jonathan Yarmis
Jonathan YarmisSenior Analyst
Jonathan has worked in the analyst industry for over 25 years as both an analyst and an analyst relations professional. He was one of the first 25 analysts at Gartner and spent 10 years there, heading up PC research. He subsequently worked for several other firms including AMR Research and Ovum/Datamonitor. He has also directed analyst relations efforts for PR firms Waggener Edstrom and Hill & Knowlton (now HK Strategies), helping leading IT companies to define their strategic messaging, positioning and analyst engagement programs.
Anne Lapkin
Anne LapkinSenior Analyst
Anne has 25 years of experience in technology roles. She has worked as an IT leader in a wide variety of industries including financial services, pharmaceuticals, process and discrete manufacturing, insurance, telecoms, retail and wholesale distribution. After joining Gartner in 2003 as a Research Vice President, she led the Information Management research practice where she was responsible for planning and overseeing all research in this space.
Glenn Cuthbertson
Glenn CuthbertsonSenior Analyst
Glenn Cuthbertson has 23 years’ experience with Gartner, first as Group Vice President of Research Services and, more recently, as a Gartner Associate Consultant. Between these two long stints at the heart of the technology research industry, he worked for McKinsey & Co, where he was in charge of the firm’s European Telecommunications Research Team. Glenn’s early career involved seven years in sales and marketing management roles with IBM.
Jane Doorly
Jane DoorlySenior Analyst
Jane spent over 20 years at Gartner and, most recently, 5 years at IDC in analyst and leadership roles including having responsibility for the introduction of IDC Marketscapes in Europe. Earlier in her career, she worked in high technology research and also for Alliant, a start-up high performance computing vendor. Her most recent role at IDC included working with IT vendors and users on aspects of Digital Transformation in vertical industries such as Retail, Financial Services, Manufacturing, Government, Utilities and Healthcare.
Rahul Basarkar
Rahul BasarkarDirector
Rahul Basarkar has run major analyst relations programs in India for Tech Mahindra, CSC and, most recently, Tata Consultancy Services, developing analyst engagement strategies and building and executing analyst relations and sourcing advisor programs. He has 17 years’ experience in sales and marketing, working for global analyst firms and major corporations. During his time as Regional Manager at International Data Corporation (IDC), Rahul was responsible for boosting sales of IDC’s international portfolio of research products in Mumbai and throughout the western region of India.
Peter Sampson
Peter SampsonSales Director
Peter spent a total of 14 years in senior sales roles with Gartner, leading key teams in the UK and Europe, and as Group Vice President developing markets across Asia Pacific. He began his career in financial services with a major bank. His insider knowledge of selling to and for research and advisory firms is second to none and has helped numerous firms to improve their level of engagement with the analyst community.
Mark Crew
Mark CrewDirector
Mark has spent 19 years in the analyst industry, working as a senior account manager at Gartner, Strategy Partners, TowerGroup and Aite Group. He has also worked at Channel Dynamics where he delivered consulting programs for global IT vendors such as Hewlett Packard, Oracle, Cognos and Microsoft, helping these organisations bring focus and clarity to their go-to-market strategy and messaging.
Andrea Thomas
Andrea ThomasHead of Marketing
Andrea has over 15 years experience in the IT industry working both at Gartner and a range of technology suppliers. At Gartner, Andrea was a member of the marketing services team, advising companies on how to integrate Gartner research within their marketing collateral to increase the credibility and reach of their campaigns. Most recently Andrea was EMEA B2B Marketing Manager at Kingston Technology, responsible for analyst relations, key alliances, event and campaign management.
Ian Shircore
Ian ShircoreEditorial Director
Ian used to be the top editor at Gartner, managing a team of 80 as VP for Worldwide Editorial and Web Services. He has held positions as marketing and communications director for European software companies in the areas of artificial intelligence and Internet security, and has written nine books on a diverse range of subjects including online shopping, NLP, Douglas Adams and conspiracy theories.
“You provided amazing advice and professional guidance… your input and influence will reach far beyond our Gartner relationship into many aspects of how we do business.”

Head of Corporate Marketing