How to boost your Deduplication Backup Target Appliances (DBTA) Magic Quadrant position

The Gartner Magic Quadrant for DBTA can reap huge rewards for your company.

If you can answer “yes” to any of these questions

  • Are your competitors getting better results — even when their product is inferior?
  • Are you struggling to ‘move your dot’ in this MQ?
  • Do your references seem to say something different when they talk to you and the analysts?
  • Did you not manage to be included in 2016 and want to try in 2017?

We can help your business

We are a team of former senior Gartner analysts who’ve written and reviewed hundreds of Magic Quadrants such as the Deduplication Backup Target Appliances MQ. We have an in-depth understanding of the factors for Magic Quadrant success and are uniquely placed to give tangible advice that will add value when responding to the DBTA Magic Quadrant.

Feedback from our clients tell us we really help them in this area
Rating for Magic Quadrant

“They provided strategic counsel over an intense number of weeks for reports critical to sales enablement and our thought leadership. Both by providing best practices and by working hands-on with us, The Skills Connection provided a clear understanding of the specific needs of the Gartner analysts involved in our Magic Quadrant and Critical Capabilities reports – exactly what they really need from surveys, presentations, and references.”

Although challenging and frustrating we can come up with a number of workable solutions to improve your Magic Quadrant position

How we help?

  • Use our extensive experience as former Gartner analysts to make sure your Deduplication Backup Target Appliances Magic Quadrant responses are the best they can possibly be to ensure success. See: Move the dot in the right direction.
  • Deliver the best possible submission, by delivering a best-practice-driven survey response, a best ever briefing by delivering a differentiated essential story, backed up by evidence, great references and, as appropriate, a memorable focused demo.
  • Make sure your references actually improve the result.
  • Get the analyst to see your company/product/service as it is today and not as it was in the past. More: How to improve analyst engagement.
  • Clarify and articulate your company’s vision in a way that aligns to the way in which vision is measured by Gartner.
  • Get your company into the Magic Quadrant for the first time.

Well known companies listed on the DBTA Magic Quadrant (2016) include:

Companies listed in the Deduplication Backup Target Appliances Magic Quadrant include: FalconStor Software, Fujitsu, EMC, Dell, IBM, Riverbed Technology, Sepaton (Now Hitachi), Quantum, Exagrid, NEC, HP (Hewlett Packard)

Access the Magic Quadrant document